ENVE Launches Next Generation Mountain Wheel Line

Words by ENVE, Flow | Images by ENVE

ENVE is pleased to announce the MSERIES, a game changing collection of mountain wheels featuring four rim models developed for specific rider profiles. These four models consider a rider’s propensity towards descending versus ascending and are named accordingly.

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ENVE M-SERIES from ENVE Composites on Vimeo.

M50 – XC Race

RRP $3499 – $3749

DT240 or King hub option.

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M60 – Trail 

RRP $3499 – $3749

DT240 or King hub option.

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M70 – Gravity, Park

RRP $3449 – $3749

DT240 or King hub option.

 

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M90 – DH Specific

RRP $3499 – $3749

DT240 or King hub option.

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Each model in the MSERIES features a revolutionary design that results in a lighter, stiffer, stronger, and more predictable rim. Fundamental in the design of each new rim is a structure and shape that provides improved vertical compliance without sacrificing lateral stiffness. “As cliché as it may be to speak of vertical compliance and lateral stiffness, the advancements we have made with the MSERIES rim structures produce that very outcome. The performance benefits are significant in much the same way that dialing in the right tire pressure is,” stated ENVE VP of Research and Development Scott Nielson.

The new MSERIES is significantly more impact resistant than its comparable first generation predecessor. Remarkably, the new MSERIES rims are notably lighter than the previous generation mountain rims even with these improvements in impact toughness. For example, the new 29” M50 tips the scales at 320 grams while the first generation equivalent the 29 XC, weighed a respectable 385 grams.

In order to further refine the ride tune of the new MSERIES, each rim model features a unique depth and width. Rim width is determined by pairing each rim model with the predominant tire widths used for the defined ride application. By optimizing the rim and tire interface, handling predictability and traction are improved.

Additionally, the new MSERIES features an improved tubeless design that refines the union of tire and rim creating a more reliable seal and reducing the possibility of “burping”. This new level of tubeless performance is made possible in part by a new “hookless” bead design. Lead Engineer Brett Satterthwaite stated, “Our beadless hook design has performance implications that include better tubeless performance, pinch flat resistance, and impact durability. It is a design that truly plays to the strengths of full carbon construction.”

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ENVE’s new MSERIES is now shipping to authorized dealers and distributors around the world. The new MSERIES will also be available on select complete bike models from ENVE OEM Partners: Cannondale, Santa Cruz Bicycles, Turner, and Intense.

FIVE-YEAR WARRANTY

ENVE® Composites warrants all products to be free from defects in materials or workmanship for a period of FIVE YEARS from the original purchase date (receipt required). This warranty is non-transferable and valid to the original purchaser of the product only. Claims under this warranty must be made through an Authorized ENVE dealer.  Proof of purchase is required.

LIFETIME CRASH REPLACEMENT

ENVE® Composites designs and manufactures products that will confidently survive the rigors of competition and riding at the highest levels.  We also understand that unintentional accidents happen more often than any of us would like.  There are pot holes, distracted drivers, debris, animals, weather, and many other ways to crash or damage the bicycle.  To keep customers in the ENVE family, we offer a LIFETIME Crash Replacement Policy to the original owner. The price of replacement product or parts is 50% off the listed MSRP price to the original purchaser (i.e., Road Fork 2.0 MSRP $480, Crash Replacement $240).

About ENVE Composites 

Located in Ogden, Utah, ENVE Composites is a manufacturer of handmade carbon fiber bicycle rims and components. ENVE is a company made up of passionate cyclists that have created a unique brand and complete product offering based on a riding lifestyle. ENVE employees have designed and innovated some of the world’s most respected products in the bicycle as well as other outdoor industries. ENVE designs and manufactures 100% of their rims in the US.

www.enve.com

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