Enduro racing is a big part of the Giant Factory Off-Road Team’s focus this year. Riders like Josh Carlson, Adam Craig and Kelli Emmett have different backgrounds—from motocross racing to Olympic XC to cyclocross—but each was drawn to enduro for the same reason so many others are. It’s the essence of modern trail riding. These riders help Giant create the world’s fastest, best-performing trail bikes. They each played a role in developing Giant and Liv/giant’s new 27.5 off-road line, putting prototypes to the test under the most extreme conditions.