Review: Rad Company, Brandon Semenuk’s New Film, is AMAZING!

Words by Will Shaw, Flow | Images by Rad Company

The not-so-minor details

Product

Brandon Semenuk’s Rad Company

Contact


www.redbull.com

Price, iTunes

$14.99

Positives

Next level, everything!
Jaw dropping riding
Cinemtography

Negatives

No Nathan Rennie section

After watching Rad Company here at Flow, we’re not entirely convinced Brandon Semenuk is human. Sure, after watching Life Behind Bars we generally come to the same conclusion, but Rad Company is on a whole other level. Teaming up with almost all of the best freeriders on the planet, Semenuk has created an epic tribute to just how far freeride mountain biking has come in its relatively short existence.

Before we go on, if you haven’t heard of Brandon Semenuk, here’s a brief run-down that pretty much sums up his talent: A Rampage win at 17, winning the FMB (Freeride Mountain Bike tour) back to back In 2011 and 2012, his own Red Bull series running three seasons and counting. Yes this young guy has pretty much done it all, at 22.

In order to get the time to create Rad Company, Brandon stopped competing in the Freeride world tour. This was time well spent in our opinion, as he has managed to create what could possibly be the most ‘progressive’ freeride film to date. Now we here at Flow don’t like to bandy around terms like that, so we thought we’d throw in some reasons why this is the case, and why you should be buying this film as fast as your little fingers can click on the link http://www.redbull.com/us/en/bike/stories/1331653380730/brandon-semenuk-rad-company-buy-film!

Why we love this film.

  1. These days in a freeride film athletes don’t just survive the craziest of lines, they make things even crazier by tricking the most technical of features. Brandon’s nose-bonk to no hander on a steep and loose line in Utah is a work of art.
  2. The massive nature of this terrain is seen in the opening shots of the film, with Semenuk, Graham Agassiz and Matty Miles shredding an absolutely huge line!
  3. The Soundtrack is killer. You’re going to have to watch the film for just how well the music has been decided upon to suit the riding, it’s a rocking soundtrack!
  4. We’d never heard of riding in Fiji before this film- because there wasn’t any we knew of. Brandon had trails purpose built for this film after seeing the landscape and deciding it was a good setting for filming.
  5. No matter what style of riding you’re into, when riders like Stevie Smith and Brendan Fairclough are absolutely pinning down trails, but also throwing in dialled whips and roosting everywhere, you’re going to get stoked
  6. Everyone loves a crash (well when there’s no injury), and if there’s one thing this film isn’t short on, its crashes that make you wonder how the rider walked away not only injury free, but still living and breathing

In summary, Rad Company is a more than satisfactory way to spend 49 minutes with your jaw dropped to the floor, so get amongst it!

 

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