about flow mountain bike
Flow Mountain Bike is an independent cycling media outlet based in Australia with a global reach focused on where to ride and what to ride. For 15 years, we’ve been testing bikes, exploring trails, and telling the stories that matter to riders.
While mountain biking is at our core, we cover all kinds of riding—gravel, e-MTBs, bikepacking, and anything in between. Whether it’s a deep dive into the latest gear, an in-depth bike review, a guide to an emerging riding destination, discussing major topics or a compelling interview, we aim to inform, inspire, and support the cycling community.
Flow is more than just a website. We are a media platform, a social channel, and a newsletter—covering the latest in bikes, gear, and riding destinations through in-depth reviews, videos, and features. You’ll find us at major events, out on the trails, and across digital platforms, keeping riders connected.
What We Do
We deliver clear, independent content to inspire, entertain, and help riders make informed choices.
Where to ride
Our team explore and document riding destinations, from local trails to world-class riding locations.
What to ride
We review mountain bikes, gravel bikes, e-MTBs, and cycling gear, testing them in real conditions and cutting through the marketing fluff.
Tech news, insights and tips
We break down bike design, suspension, and components, explaining how to make the most of them, what matters and why.
Interviews and industry stories
We talk to the industry, designers, trail builders, and pro riders, bringing it all to our audience.
Cycling culture and lifestyle
From community trail projects to the role of bikes in everyday life, we enjoy showcasing how cycling fits into our world.
Event coverage
We showcase what’s coming up, and you’ll find us at races, trail openings, product launches, and industry events, sharing what’s happening out there.
Who We Are
Flow Mountain Bike is built by a team of riders, writers, photographers, and filmmakers who are deeeeeeeeply embedded in the cycling community. We ride, test, travel, document, and work as a team on content and projects that matter to riders, always with a focus on relatable experiences and fun insights.
At the core of Flow is a dedicated permanent team, but we don’t do it alone. We work with a large network of freelancers, contributors, and specialist experts who help bring our content to life. Whether they are photographers capturing the action at an event, writers covering new destinations, or videographers producing compelling stories, this extended team ensures Flow remains at the forefront of cycling media.
Flow Mountain Bike is based in Australia but is not tied to one place. Our team is spread out and constantly on the move, riding, testing, and reporting from trails, events, and industry launches around the world.
A Network That Keeps Flow Moving
Beyond our core team, Flow relies on a vast network of contributors, freelancers, and industry experts who help shape our content and keep things rolling. These specialists bring their expertise to major projects, ensuring we cover the breadth of the cycling world with depth and authenticity.
Whether it’s photographers capturing new riding spots, editors creating epic videos, guest writers diving into niche topics, or sharing stories behind the scenes, this network allows us to scale up when needed and bring a diverse range of voices to Flow.
How We Do It
Flow Mountain Bike is committed to independent, informed, and experience-driven content. We don’t just rewrite press releases or recycle industry news—we test, research, and report from firsthand experiences to ensure riders get information they can trust.
Hands-on testing
Every bike, product, and piece of gear we review has been ridden and tested in real conditions. We push bikes through different terrain, weather, and riding styles to understand how they actually perform.
Transparency in reviews
We’re upfront about how we get products and how we review them. Some products are provided by brands, and some we buy ourselves, but every review is written with full editorial independence.
Industry engagement, not influence
We work with brands, event organisers, and industry figures to stay informed, but we don’t let commercial relationships dictate what we write. If a product is good, we’ll say so. If it’s not, we’ll say that too.
No marketing spin
We don’t inflate our language or use buzzwords just to sell a product. We aim to provide useful, honest insights that help riders make informed choices.
First-hand reporting
Whether it’s a new bike launch, a big race, or a deep dive into bike tech, we’re on the ground covering it first-hand.
Our goal is to help riders make better decisions, discover new places to ride, and understand the gear they’re using. That means putting in the time—on the trail, in the workshop, and behind the scenes—to produce content that is useful, engaging, and real.
How We Stay Independent
Flow Mountain Bike is free to access and remains independent from major influences, thanks to a carefully balanced business model. We fund our work through a mix of:
- Advertising revenue: We work with select partners who align with our values, but we maintain full editorial control over what we publish.
- Content creation and production: We collaborate with brands, destinations, tourism bodies, and industry figures to create branded content, including features, photography, and video. We always ensure transparency about what is editorial and what is sponsored.
- Event coverage and partnerships: We attend and document races, launches, and industry events, providing independent insights while working with event organisers to expand MTB media coverage.
To learn more about how we operate, how Flow generates revenue, and how we maintain our independence, head over to our Transparency Report . There, we dive deeper into our funding model, our approach to partnerships, and our commitment to keeping Flow a trusted, independent voice in cycling.
Where You’ll Find Flow
Newsletter
Subscribe for the latest bike reviews, event coverage, and riding inspiration straight to your inbox.
Events & Trails
We’re on the ground at major events, races, and trail openings—if you see us, come say hi!
Our Motive
We want to help riders get more out of cycling—whether that’s discovering a new trail, choosing the right bike, or understanding how gear works. Over the past 15 years, Flow has played a role in shaping Australia’s MTB scene, sharing knowledge, telling great stories, and supporting the riding community.
We’re not here to sell hype or push marketing spin. We’re here to build and grow cycling by producing independent, useful, and well-researched content that riders can trust.