Way back in 2009, Flow’s Damian Breach and Mick Ross were in Colorado for some riding, relaxing and margarita indulgence.
We both fell in love with the margarita and we also fell in love with a very special part of the trip, a visit to Yeti Headquarters in Golden, Colorado.
The Yeti brand has always been famous for “grass roots” mountain biking and seeing the facility first hand enforced that image. Yeti is steeped in mountain bike history but that history hasn’t always been golden (pun intended). There was a time where the brand almost disappeared.
We found that the people who worked their really love the brand, they all rode mountain bikes, and we got a sense of a small family atmosphere. Yeti is no small brand by any sense of the imagination, however they have found a way to balance the busy craziness of the corporate world and the peace and friendship of mountain biking.
We’re pretty sure some things would have changed since our visit in 2009, but we’re confident that the Yeti brand and the culture remains the same.