From humble beginnings, Flow has watched Sydney-based MTB apparel brand, DHaRCO develop and grow. Now, this fun-loving mob with their fashionably crisp brand will be displayed on the biggest stage in mountain biking, the World Cup Downhill on the shoulders of one of the most competitive team, Commencal Muc Off. Congratulations team!
DHaRCO has signed a two-year deal with COMMENCAL / MUC-OFF as their clothing partner for the UCI downhill World Cup series.
The high profile team has a stacked line up of riders including Myriam Nicole, 2019 World Champion and prior World Cup overall winner, Amaury Pierron, previous UCI World Cup overall winner, and the up and coming Thibaut Dapréla, currently ranked no.4 in UCI standings after a stellar performance first year in Elite and following on from two Junior World Cup championships.
While the team is at the top end of World Cup racing, they also have a genuine love for riding and having fun that resonates with the DHaRCO ethos. The atmosphere and inclusive culture they embrace, having a top female rider like Myriam Nicole and nurturing riders through their journey from Junior to Pro, further inspires DHaRCO to be part of this family.
DHaRCO is also excited to work with the team as part of the brand development on performance, product feedback, and to be a part of their journey taking on the World’s Best.
”With all the negatives of covid, one positive has been international expansion and the demand for DHaRCO worldwide. With more people riding bikes and wanting gear that represents what they love about the sport, we think it’s a great time for us to work with a high profile team and really continue that growth.” – DHaRCO.
The COMMENCAL / MUC-OFF team joins DhaRCO’s family of riders and athletes who embody their core values and passion for living no ordinary life through mountain biking, including legendary freerider Kyle Strait and downhill rider Connor Fearon. Let the new chapter begin.