Western Australia is a massive place, with seriously diverse riding to be found all over, and a growing reputation for quality mountain biking. MTBWA is an all-new brand, dedicated to Western Australian mountain biking, and providing the resources for mountain bikers to explore what #MTByourWA is all about.
The MTBWA site is designed as a hub for mountain bikers, new and old-hands alike, or those looking to learn more about riding in WA. You’ll find event listings and event reports, advice, a guide to WA’s mountain bike regions, trail info and more. Check it out here, and read on for the official blurb from MTBWA.
Today the MTBWA brand is officially launched. A key marketing objective in the WA Mountain Bike Strategy, the brand will provide Western Australia with a unique emblem and content destination across all aspects of mountain biking in Western Australia.
MTBWA will showcase WA’s diverse environments, outstanding scenery and range of complimentary attractions, facilities and services.
The main purpose of MTBWA is to:
It is important to develop a single brand that is uniquely Western Australian that can be promoted to cycle tourists across all areas around the globe. The United Nations World Tourism Organisation has identified cycle tourism has been identified globally as a key growth adventure tourism activity due to its low-impact, high spend, high dispersal nature.
MTBWA will also provide a hub for the local mountain bike community, both new and experienced riders, to gather information including lifestyle news, events and MTB destinations across WA said Mountain Bike Manager of WestCycle, Peta Demidenko.
The brand will promote the great work, both past and present, that has gone into defining mountain biking Western Australia as it is seen today.
It is exciting to see this critical element of the WA Mountain Bike strategy delivered. As a mountain-bike specific resource, MTBWA will drive interest in our sport and bring very real benefits to the entire community but particularly for those new to mountain biking or to the WA trails, said the President of the West Australian Mountain Bike Association (WAMBA), Alex Wade.
- Fast Facts
- 120,000 mountain bikes purchased in Western Australia each year
- 19% of Western Australian’s own a mountain bike
- 2 trails within the Kalamunda Trails network have been ridden over 50,000 times per year and steadily increasing since 2012
- International Cycle Tourists spend an average of $5,005 per person, almost double the typical average spend (TourismWA April 2014)
- Planning is being undertaken and appropriate funding sought for mountain bike trail development in select priority locations within the Perth & Peel and South West Mountain Bike Master Plans.