22 Nov 2012

Here’s a box of 100 SRAM high-performance bike components. Now make something of it.

That’s the challenge SRAM lays down for groups of noted, hand-selected artists.

The works they create are displayed and auctioned off with all proceeds from auctions being donated to World Bicycle Relief.

World Bicycle Relief serves people in underdeveloped regions of the world who suffer from lack of access to health care, education, and economic opportunity. With a bicycle you can travel four times farther, carry five times more, and save up to three hours a day in travel time (based on a 10-mile commute). So you can get to a doctor, to school, or to work faster and more safely. Doors closed by distance are now opened, as is the way to a better life.