21 Oct 2013

Stages Cycling is proud to announce a new partnership with FE Sports, a distributor based in Queensland, AU, to bring Stages Power meters to riders in Australia and New Zealand.

“Australia is a massive power meter market and they’ve been hounding us for access to our product,” said Doug Crawford, Stages Cycling’s VP of product development. “It’s been tough to ask them to wait, but we’re happy to announce that the wait is over.

“As with each venture into a new market, we have taken our time to find and vet a distribution partner that matches with our brand ethos and will add value to each rider’s experience with our Stages Cycling product; FE Sports has earned our respect and our partnership. Riders in these markets can expect to find Stages Power meters on the shelves of retailers by November 2013.

“When Stages Power was first announced we knew this was going to be a game-changing product for the power category,” said Danny Brkic, FE Sports’ VP of sales and marketing. “We couldn’t be more excited to partner with Stages Cycling to deliver their product and vision to riders in Australia and New Zealand.”

The crank-based Stages Power meter makes power-based training available to all types of riders through unique design, low weight, and economical price. The new meter, which was launched in North America in 2012, is sold factory installed by Stages Cycling, in Boulder, CO USA to aluminum crank arms from Cannondale, FSA, Shimano, and SRAM.

The Stages Power meter uses strain-gages to measure force and numerous sensors including an accelerometer to measure cadence, eliminating the need for any external accessories or magnets.

Technologically, Stages Cycling leads the power measurement category with cutting edge features including ANT+ and Bluetooth Smart radio transmission, and a factory calibrated automatic temperature compensation system.

These design features have been lauded by riders and media alike, many of which call the new power meter a game changer. On the racecourse, the Stages Power meter has been adopted by all forms of riders, from road racer to mountain biker and enthusiast to world champion.