03 Jan 2013

Specialized Bicycles sign Australia’s best to launch Swell-Specialized Mountain Bike Team.

Specialized is set to dominate in the upcoming National MTB Series with Swell- Specialized MTB Team. The team will make their debut at the Real Insurance All Mountain and Gravity Cup events from 15-19 of January at Mt Buller.
For 2013, the Swell-Specialized roster will comprise of:

  • –  Andy Blair (Elite Men XC)
  • –  Shaun Lewis (Elite Men XC)
  • –  Jenny Fay (Elite Women XC)
  • –  Rhys Atkinson (Elite Men DH)
  • –  David McMillan (Elite Men DH)
  • –  Jackson Davis (U/19 Men DH)

Reflecting Specialized’s commitment to excel in the Performance Mountain category, rider selection for the Swell-Specialized team was based on finding the best riders on the Australian MTB circuit. “To bring together the caliber of riders we have for 2013, makes the Swell-Specialized MTB Team a formidable force on both the Cross Country and Downhill mountain biking circuits for 2013” said Specialized Consumer Marketing Specialist, Matt O’Connor.

Blair, Lewis and Fay will represent the Swell-Specialized MTB Team at selected XCO and XCM events throughout 2013. Utilizing the Specialized S-Works Epic, S- Works Stumpjumper and S-Works Fate model bicycles, the cross country team members will wear Specialized Prevail Helmets and S-Works MTB Shoes in the quest for National honors.

Marathon Cross Country Champion, Andy Blair said, ”The team they (Specialized) have assembled is awesome and I’m sure we can achieve some great things this year”. Shaun Lewis echoed Andy’s sentiments, “Everyone knows Specialized make great bikes, but for me it is the little things, particularly the shoes. I’ve been a long time user of either the shoes or footbeds, and love them, so I’m looking forward to utilizing the technology in all the products”.

Spotted late December, Andy Blair on a Specialized.

Specialized’s focus on developing superior women’s products and lending support to female athletes, was bolstered with the signing of undefeated Women’s XCM Series Champion, Jenny Fay. “It’s so exciting for us to sign an athlete of Jenny’s caliber. She is the ultimate ambassador for the brand and we have no doubt she’ll be inspiring womens cycling throughout her successes this year”.

The Gravity riders of Swell-Specialized will compete on the 2013 S-Works Demo 8. Returning for 2013 is longtime Specialized Downhill racer, Rhys Atkinson, who is looking to back up his 2011 Overall Series win, along with David McMillan who is entering his first year as an Elite rider. Perth’s U/19 phenom, Jackson Davis, brings a level of skill that riders twice his age have yet to master.