Trek Get Super Snazzy with New Custom Options – Project One

Trek’s Project One program is a way to customise a Trek build with options of spec and paint. And they’ve just added a few amazing options into the mix we think they are pretty wild, perhaps too wild, or just the right amount of wild?

The official word from Trek’s press release here:

Trek announced a refresh of its Project One custom bike program today, introducing six new paint schemes and an all-new catalogue of premium spec and drive train options.

The Top Fuel is now available in a colour scheme known as ‘Sweet Gold Leaf’. Ooooooooh, nice.

Fuel EX and the Splatter Fade, very cool.

Trek calls this one the ‘Amplified Alchemy’. A little bit retro, or Back to The Future.

This expansion of the programme adds even more depth to Trek’s custom offering, giving riders everywhere more ways to create a custom bike they’ll love.

Three of the new paint schemes (Amplified Alchemy, Sweet Gold Leaf and Holographic Diamond Flake) are additions to the premium Project One ICON Series of bespoke designs filled with texture, depth and mood.

Two of the remaining new paint schemes (Abstract and Palmarès) are part of an all-new Designer Series, a personal collection that comes directly from designers on Trek’s Waterloo-based team.

Trek also added an all-new Splatter Fade paint scheme to the Project One mix, which pairs modern tech and classic throwback style. Splatter Fade is currently only available on Project One mountain bikes.

‘Splatter Fade’ on the new Trek Supercaliber.

Additionally, Trek revamped its spec and drive train options to offer new SRAM Force eTap AXS on select road platforms, the all-new Aeolus RSL Bar/Stem on Émonda and Madone, new saddle options, and new Aeolus Elite, Pro and RSL wheels.

For Project One mountain bikes, Trek added all-new SRAM Eagle drive trains and new RockShox and FOX suspension on all platforms, along with new Line carbon wheel, saddle and tyre options.

What about a ‘Holographic Diamond Flake’ to stand out from the crowds?

Project One gives riders complete control over the design of their dream road, mountain or triathlon – and there are more options today than ever before.

The new paint schemes and parts options are available immediately through Trek’s wide network of global retail partners and online at trekbikes.com in select markets.

Models available in Project One

Madone SLR

Émonda SLR

Domane SLR

Speed Concept

Top Fuel

Fuel EX

Supercaliber

Slash

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