Video Premiere: Life on Wheels – A Life Worth Winning

Words by Creative Concept | Images by Creative Concept

Following the great success of the 2013 season, Creative Concept has spent another year on the UCI Downhill Mountain Bike World Cup documenting the Lapierre Gravity Republic team in 2014.

Written and Directed by Aaron Bartlett, narrated by Rob Warner and headed by elite riders Loic Bruni and Sam Blenkinsop alongside Emmeline Ragot and Loris Vergier, we take a step behind the glamour of the motocross style pit setup and into the personal lives and relationships behind the World’s number 1 Downhill Mountain Bike team. Throughout a roller coaster season of ups and downs, emotions run high and dreams can be shattered in an instant as the team push for their first ever elite male winner on the World stage.

Follow the team’s journey from their humble beginnings at Q Bikes in 2005, through to the huge state of the art setup first introduced in 2012 and onto the present day, as well as getting to know all the amazing riders who have come and gone in-between.

But is it really all about winning? Find out TODAY in the 48 HOUR Premiere!

Starring:

Loic Bruni
Sam Blenkinsop
Emmeline Ragot
Loris Vergier

Also Starring:

Cam Cole
Danny Hart
David Vazquez

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