Socks. They have a shit life. You fill them with your revolting, scaly feet and then you shove them in your shoes. But in the world of cycling, the sock has a level of esteem that's hard for outsiders to fathom. A quick Instagram trawl of the #sockdoping hashtag and you'll see what we mean.
We’ve just received a few pairs of socks from Australian brand M2O Industries, and after just a few rides they’ve become our go-to (which is nice, because our previous favourites have been worn to death). There’s plenty of science behind the way these socks are constructed, the benefits of which are all laid out for you to read on M2O’s site, but here’s what we like so far.
Nothing is more annoying than when your once proud, upstanding socks are found flaccid hanging around your ankles.
Firstly, they don’t fall down. We like our socks to have a bit of length about them – mid-calf is perfect – but nothing is more annoying than when your once proud, upstanding socks are found flaccid hanging around your ankles like a discarded snake skin. These stay put.
Second, they’re a compression sock which helps with muscle fatigue, but also means they fit super tight across your mid foot and calf. On hot days, this helps reduce swelling, and it also means they don’t bunch up underneath the arch of your foot or slip and cause friction and hot spots
M2O are supporting Australian riders including local Flow hometown hero, James ‘Cannonball’ Hall.
Third, they’re cool, as in they breath well, which is great as we come into summer. Four, they come a bunch of colours, so you can colour match them to your helmet.
Fifth, and this is really important, is that they’re supporting Australian riders including local Flow hometown hero, James ‘Cannonball’ Hall. M2O stepped up to the plate earlier this year, helping fund James Hall his EWS series, and that alone gets the brand a lot cred in our minds.
It’s almost Christmas, and they’re only $25. Don’t make your feet spend another summer in those God awful old socks. Take a look here.